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The challenges with Smart TV and what LG is doing about it

Patrick Budmar | Sept. 27, 2012
If TVs were dumb, then manufacturers are attempting to make them smart by incorporating a whole host of features to stay relevant in the oft quoted "post-PC" era.

"We are excited about the announced partnership we have with Disney with a broad range of movie content newly available," Skropidis said.

Out with old, in with the new

With all of these functions and content available on Smart TVs, the challenge then remains in how to convince a technophobic relative to do away with their existing analogue TV set and purchase a multi-purpose flat screen instead.

McGuire suggests comparing that experience to the current one of having to spin through the channels endlessly.

"I know it sounds cliché, but the key is to show your granddad that this is not just a 'different' TV experience but a better way to consume and explore TV content," he said.

One suggestion that McGuire has is to show someone the updated electronic program guides (EPG) that clearly demonstrates not just the standard linear line up, such as television program X at Y time on channel Z, but also a set of integrated content recommendations based on their preferences and viewing history.

When put in the position of convincing an older family member of the benefits of Smart TV, Skropidis says he would "dial up their love" of ABC or SBS content.

"I would sell the fact that you can watch it any time, when you want to, and if you miss something you can access it to view via the catch-up services," he said.

"This would include their ability to access special interest content such as that available on Ovation."


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