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The changing face of the data centre

Chris Player | March 2, 2015
Schneider Electric’s APC partner summit is just around the corner, The firm’s local data centre guru, Andrew Kirker, discussed the state of the market in the lead up to the event.

"It has generally got harder. I have been on the edge of this industry for 20 years and it has become harder for both the customer and the seller."

"The main problem is a lack of willingness to understand the business problem and architect a solution around that. There are a lot of lazy customers and a lot of lazy sales guys out there."

"There are a lot of good people that are making solid ground and we are definitely seeing the pace pick up and that is evident in some of the numbers we are seeing. However, it is still a little flat out there for most organisations, particularly if you are selling x86 servers."

Mobility is key to market growth
Kirker said mobility had been, and would continue to be, a major contributor to growth in the sector.

"If you look at where the growth is coming from, if you take out mobility, I don't think we would be seeing any positive growth at all in the IT market. Without mobility in the density optimised category, the server market would not have grown at all last year."

"The good thing about that is it does show we are getting more efficiency in IT, I am a big proponent of density in datacentres. If someone can create high density in IT environments, we can build a better data centre and a more efficient data centre around that."

"Density is our friend in terms of energy efficiency," Kirker said.

"Technological developments, like flash, will certainly do some good things for datacentre efficiency, and we need some stuff like this. Last year, energy consumption in data centres grew by about eight per cent, and considering we are supposed to be putting more things into larger, more efficient data centres, the demand for IT is outpacing any energy efficiency gains that are being made."

The APC by Schneider Electric Partner Summit will be held at Luna Park on Wednesday, March 4. The event will feature presentations by Kirker himself as well as Schneider Electric global vice-president for IT business, Francois Vazille.

The summit will also include insights from industry analysts and networking sessions for vendors, distributors and resellers.

Schneider Electric is expecting 300-400 people will attend the summit with a good presence from across the Australia and New Zealand.


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