"We started the company in 2009 and we spent 43 months developing version 1.0. This is approximately two times the length or your normal IT company."
SimpliVity vice president, APJ, Scott Morris, said the company was 100 per cent channel aligned with Distribution Central as its distributor in Australia and New Zealand.
"We have no direct sales force anywhere around the globe and that's quite unique from a vendor perspective," he said.
"More than 50 per cent of our global revenues come from outside of North America. From an organisation that has only been shipping product for just on two years that's quite a different approach to a market that is expanding very quickly.
He said the company now had a presence in Sydney, Melbourne and Brisbane.
"But clearly our go to market is leveraging that distribution base and the smarts of channel recruitment and using a thin provision front from a sales point of view to be able to extend our channel and recruiting.
"Right now we have about 17 partners aligned across A/NZ. But we have about 8 to 10 in the pipeline and we will see some quite significant names emerge.
"You will see a revolution in the industry and a game changer in total cost of ownership reduction.
"The real simplicity of what we bring to the table is in terms of simplifying the IT datacentre."
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