You might liken it to marriage. Most people get married not to solve a problem but in pursuit of a vision of sharing a life together, perhaps starting a family. If you get married to solve a problem rather than to pursue a vision -- because it's the easiest way to obtain wealth, say, or because you want your child to have married parents, or because your visa is about to expire and you don't want to leave the country -- the chances are the marriage won't last. The same is true of processes.
Whenever you talk to your group about a process, focus on the first principles of your vision. As people come to recognize the role of the process in achieving that vision, it will become self-sustaining.
Sign up for CIO Asia eNewsletters.