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NHN Entertainment Singapore broadens SEA footprint with Equinix

Nurdianah Md Nur | Sept. 24, 2013
The move will help deliver optimised performance to users and expand the availability of its gaming services in the region.

Equinix Inc. —a global interconnection and data centre company — today announced that NHN Entertainment Singapore has deployed in Equinix's Singapore International Business Exchange data centre.

The move is part of NHN Entertainment Singapore's strategy to deliver optimised performance to its users, and expand the availability of its gaming services in Southeast Asia.

According to Ovum, the Asia-Pacific region will have more than one billion gamers by 2016, of which nearly 900 million will play games on a mobile device. To cater to this increasing demand, NHN Entertainment Singapore will use the Equinix Internet Exchange (EIE) to select and interconnect directly with a wide range of network providers. This helps reduce latency to improve the performance for its Southeast Asia users while reducing costs.

Equinix has a global footprint of over 95 data centres in 31 markets. Leveraging this, the deployment will enable NHN Entertainment Singapore the flexibility and agility to increase its speed to market, to scale in existing regions, and enter new markets quickly to cater to the growth in mobile gaming.

Eric Lee, chief executive officer of NHN Entertainment Singapore, said: "Not only has [the deployment in Equinix's data centre in Singapore] helped us to provide quality gaming experience to our users, but we have also gained access to hundreds of potential partners and networks in Equinix's ecosystems to grow our revenue."

Equinix Singapore is currently NHN Entertainment Singapore's first data centre deployment outside of the latter's headquarters in South Korea.


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