Global technology companies are coming under increasing pressure to lower the carbon footprint of their power-hungry data centres from activists at charities like Greenpeace, which has targeted Amazon in particular in recent years.
Einar Hansen Tómasson, project manager of foreign direct investment at government-backed Promote Iceland, said he's "sure" the large internet companies will come to Iceland in the future, adding that he isn't sure why they haven't already arrived. "They have been observing Iceland for many years," he said.
Tómasson, who is tasked with getting international companies to build their data centres in Iceland, said: "We can easily serve western Europe and central Europe today, as well as the east coast of the US. As the technical aspects grow in terms of latency, we will be able to serve the eastern market in the future."
Volcanoes and earthquakes
While Iceland's tectonic activity generates geothermal power, it also triggers volcanic eruptions and earthquakes - two things that internet giants don't want their "always on" data centres exposed to. "In people's mindset it's probably an issue for some of them," admitted Tómasson.
However, Tómasson, who is also responsible for persuading film producers to use Iceland as a filming location, and has successfully attracted those behind Game of Thrones, Batman Begins and Noah to film multiple scenes across Iceland's varied landscapes, said they needn't worry. "You have the two tectonic plates in Iceland drifting apart so there's a constant pressure release every day with maybe 200 very small earthquakes a day," he said. "They're actually vital to us because it helps us to create geothermal power, which is a green power."
Many of the large Silicon Valley internet companies in question have also built data centres near their headquarters in the San Francisco Bay Area, added Tómasson. "That's where you have tectonic plates pressing against each other. So there is a constant build up of pressure for a long period and it will snap. They just don't know when."
Tómasson also claims that volcanic eruptions have little to no impact on data centres in Iceland.
"During the Evaknojokull eruption, not a single lightbulb went out," he said. "The only thing Verne Global had to do was change the filters more often but still less than you have to do in Arizona and New Mexico because of sand."
For years, the "land of ice and fire" has been dependent on the three pillars of fishing, aluminium smelting and tourism but now the country needs to think about the industries of the future: data centres, prosthetics and food manufacturing, for example.
If Google or Facebook were to build a data centre in Iceland then it's likely that several other large technology companies would follow suit, thereby putting this remote nation firmly on the world's data centre map and preventing it from getting left behind in the pre-internet era.
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