Storage startups are raking in hundreds of millions of dollars from venture funds. But really how open are companies to buying from storage startups these days?
As we saw with Nutanix, if the pain points are big, customers are willing to try out stuff. Think of it like this: They're spending millions on the storage budget. We have a customer on the east coast with a storage budget of like $100 million; now of that, they're more than willing to spend $100,000, which is what our appliance costs, to at least try it out. Especially when they see the potential to lower their storage budget by something like $20 million. [Aron says his company mainly deals with storage admins, CIOs and CFOs at customers].
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