Motor racing pioneer, McLaren, has partnered its Singapore-headquartered technological arm, McLaren Applied Technologies (MAT) with data centre provider IO to speed up the development of green data centres.
This is good news for environmentalists as energy consumption of data centres is expected to surge over the next few years, according to IO.
Dr. Geoff McGrath, managing director of MAT, said: "Data centres are integral to all our lives. However, as the amount of information we collect, process and store continues to grow, the demand for energy will also increase. Our partnership with IO will enable us to [...] make a difference to this global energy challenge."
This partnership will see IO tapping into MAT's extensive experience in building Formula 1 cars to improve the aerodynamics in data centres, including the use of analytics to monitor data usage patterns to reduce energy.
Meanwhile, MAT will be able to draw upon IO's expertise in performance management systems to boost energy efficient data centres.
Kevin Malik, CIO of IO, said the company looks forward to "yield substantial advances in the telemetry, visibility, and analytics of IO data centre technology."
"Anyone who has seen a Formula 1 race knows that McLaren is unrivalled when its comes to integrating outstanding software with the hardware built to receive it," he said.
In fact, it is McLaren's expertise in integrating software and hardware that was the primary driver for IO.
This news follows the recent announcement of IO's first international data centre in Singapore.
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