Having eclipsed social networking competitors like MySpace, Facebook has moved on to bigger challengers.
Just last fall, industry watchers began taking note of the growing competition between Facebook and the biggest Internet company in the world -- Google. The fact that the social network had enough muscle and clout to take on the likes of Google said something about not only how far it had come, but also where people expect it to go.
Fichera said the announcement was proof that Facebook is playing in the same arena as Google.
"This is like Facebook saying, 'Hey, everyone thought we were big, but golly, we really are big,'" Fichera said. "There aren't many Web companies driving hardware innovation. That really marks Facebook as being one of the big guys. Up until now, that's only been a Google, Amazon, maybe Yahoo or eBay realm. This says Facebook is a big, big presence on the Web. This is really big."
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