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F5 execs: We're blasting virtualization beyond Layer 3

John Gallant | Nov. 12, 2013
F5 Networks puts focus on network and service virtualization.

That reminded me, one of the critical things that we're seeing customers wrestle with is how they integrate their own data centers with the cloud. So how will Synthesis help them with that?
McAdam: Oh, wow. I mean that's one of the user cases. We have a module called Cloud Connector, and basically it works with our software-only solutions, allows you to bridge. Let's say you wanted to move to the cloud maybe for seasonal reasons at Christmas because you needed more processing power, we can do that. You can go to Amazon, you can go to VMware, you can spin up our modules to make sure that's secure using our application firewall. And meanwhile you could be also using your own data center. That's available today.

That's great. So John, Manny, anything else that I should know about?
Rivelo: The way to think about that is that we give our customers different options on the way they procure technology. There are the traditional perpetual licensing models that are out there where they just want to own the technology, there's the subscription model. Some of it's just utility, meaning by the minute, by the hour for cloud solutions. Then there are bundles, if you will, groupings of technologies. We've launched, as part of our simplified business model, all of those, some of them that have existed and some new ones, and one that we call Good-Better-Best. And the principle is really straightforward. It's groupings of technology that work well together. The goal would be to make it easier for customers to deploy those reference architectures across their environment and that's gotten good reception by our sales organization. It reduces the complexity of all the feature functionality and makes it just faster for both the customer and for us to transact.


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