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Basis Bay launches a holistic approach to green IT

Zafar Anjum | July 22, 2011
“Greening” of IT Infrastructure still a developing concept worldwide, says Dato’ Praba Thiagarajah, chief executive officer and founder of Basis Bay.

"We are in the premium segment and 70 per cent of our clients are MNCs," he said. "Our acceptability is growing because of our approach."

However, the company, for some customers, has a 'legacy image' problem that it wants to address. Basis Bay, that grew out of a pre-owned computing equipment management business nearly one and a half decades ago, does not want to be seen as a company that is in the business of using and deploying pre-owned systems. Dato' Praba said that even though big name proprietary vendors too have units working in this segment, though they may not want to talk about it.

 

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