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Zalora leverages performance marketing solution to achieve 942 percent increase in sales transactions

Kareyst Lin | Dec. 16, 2016
The solution has helped increase Zalora’s mobile app traffic.

Asia's online fashion e-commerce site Zalora has leveraged Criteo's performance marketing solution to increase its mobile app traffic, as well as repeat in-app interactions and transactions.

Comparing the Year-on-Year (YoY) data for in-app traffic and sales transactions across Southeast Asia, Criteo's solution has helped Zalora to achieve 942 percent increase in sales transactions and 803 percent increase in in-app traffic, Criteo said in a press statement on 9 December 2016.

The solution has enabled Zalora to analyse each shopper's readiness to purchase, their navigation patterns, geographic locations and seasonality. It then delivers the right number of relevant and personalised ads to boost revenue at optimal costs.

Retailers need to embrace cross-device browsing and purchasing habits

According to Criteo's analysis of 19 million transactions made in Southeast Asia (SEA) to key retailers' websites last year, they found that 62 percent of buyers browsed these sites with a different device before making a final purchase.

Hence, retailers must embrace consumers' cross-device browsing and purchasing habits, and ensure that they are using technology that allows them to engage the same person shopping across multiple devices.

In addition, "seasonal shopping events like 12/12 are becoming immensely popular across [the SEA] region," said Alban Villani, Commercial Director, Criteo, SEA, Hong Kong and Taiwan. "Our proprietary data has revealed a significant increase in online traffic and sales conversions leading up to 12 December."

 

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