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YouTube rules at VidCon, but still empty-handed on live mobile video

Matt Kapko | June 29, 2016
YouTube's CEO led the opening keynote at VidCon for the third year in a row, and though the online video giant had its 'best year ever,' its still lags behind competitors on key features such as live streaming on mobile devices.

Social impact of online video

Green encouraged attendees to consider the social impact of video and prioritize it over monetary gains. Video makers shouldn't be creative for the sake of revenue, but rather let revenue fund creativity, he said. However, during YouTube's keynote, Wojcicki didn't make the distinction between creativity and revenue. YouTube focuses on helping users with new creative tools and solutions that can earn them money during the process, she said. 

"Over the last year at YouTube we have given a lot of thought about what we stand for, and we've identified a number of freedoms that we believe in and we want to promote at YouTube," Wojcicki said. "These include the freedom of expression, that YouTube gives everyone a voice; the freedom of information, that YouTube provides information to everyone around the globe; the freedom of opportunity, that anyone on YouTube can build a media business; and the freedom to belong, that everyone can find connections and community."

 

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