Although the new Be has only been live for a short time, the metrics are indicating much faster pages, more video views and better advertising ‘viewability’.
Once complete, the new framework will make the team more nimble in response to customer and business needs, Russell says.
“We do change our mind based on current circumstances. What might be a great idea now, in two months’ time might not be, or more commonly, something we didn’t think was important suddenly it will shift towards the top the list because we see an opportunity there,” Russell explains.
“We are an agile business and we absolutely take advantage of the fact we can change direction pretty quickly and follow the thing that is the most important.”
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