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‘World’s largest startup’ gains momentum in ASEAN

Zafar Anjum | March 24, 2014
Infor announces its plan to continue its double-digit growth in Southeast Asia over the next three years


Infor calls itself the world's largest startup: The company invested more than US$350 million in R&D in 2013

For Infor, ASEAN is the 2nd fastest-growing region in APJ (after Japan). The company grew at 26.6% YoY and APAC contributes 10%  to the overall revenues of this US$2.8 billion company.

These figures and more were recently shared with the media and customers at an Infor road show held in Singapore, where the global provider of 'beautiful, easy-to-use, and designed to speed performance' enterprise software announced its plan to continue its double-digit growth in Southeast Asia over the next three years.

The company's Vice President of Infor ASEAN Helen Masters also said that Singapore, as the company's Asia regional headquarters, is instrumental to this growth. (Read more about Infor's plans for Singapore here)

Masters said that Infor prides itself upon its 'beauty as a competence model' and will seek growth through its three strategic pillars: momentum, differentiation and innovation. Infor has indentified 2,151 microverticals for growth vis a vis 21 industry verticals where most of the competition among vendors takes place. In that sense, Infor has taken the game into the deeper layers of technology and enterprise.

"The electronics, manufacturing, business process outsourcing, F&B and fashion businesses are expanding rapidly across Southeast Asia markets. Companies in this region are increasingly looking for better insight into internal operations and costs as well as the foresight to enable better planning," said Helen Masters at the company's Infor on the Road event held at the St. Regis Hotel.

The ASEAN economies have a population of more than 500 million people and Singapore, as a financial and business management hub, provides a strategic location that offers vast opportunities for companies across sectors to establish and manage manufacturing and distribution operations across the region, she said.

Serving more than 70,000 customers in 200 countries and territories, Infor has about 12,700 employees and 1,745 partners.

World's largest startup

Masters said Infor is the world's largest startup as the company is steeped in a culture of innovation.

The company invested more than US$350 million in R&D in 2013.

The company launched 300 new products in 2013, 3 times more than the previous year, with 15,000 new features.

The company hired nearly 1,000 new developers in the last 24 months.

Infor is also one of those unique companies that has its own Chief Creative Officer, said Masters.

The company is also in talks with Singapore EDB to set up a design-led software app development centre, said its Chief Creative Officer Marc Scibelli. (Read the related story here: Special comments by Marc Scibelli)




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