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Winner organisations are data-driven

Anuradha Shukla | Dec. 6, 2013
Organisations with good financial performance are more than twice as likely to make better use of data, according to a Tableau Software-The Economist study.

Organisations that were ahead of their competitors in financial performance were more than twice as likely to make better use of data, according to Tableau Software.

A newly released research by Tableau Software shows that data-driven organisations encourage business users at all levels and functions to examine problems and choices from a variety of aspects.

Users look at all aspect of the problem, understand it and leverage data to validate reasoning and come up with a solution.

Having recognized the use of data, business leaders aim to achieve a data-driven culture and try to find answers of questions like how many people should analyse data in the organisation and departments that should use this initiative.

Findings of the research that was conducted in partnership with The Economist Intelligence Unit indicate that both leaders and laggards give equal importance of data. The most importance to data is given by strategic decision makers followed by professionals in marketing and information technology.

Making better use of data 

Organisations in Asia Pacific want to make better use of data and about a third of these train staff to make better use of data. The research identifies disorganized or badly structured data as the leading cause of below-par use of data in Asia. 

Respondents in about 34 percent of data led organisations in this region said that their roles have grown, compared to 29 percent of enterprises that give lesser importance to data.

Respondents in Asia Pacific and elsewhere said that most people across the organisation understood data.

Globally, just about everyone within data-driven organisations has access to data while access is less common among the laggards. 29 percent among leaders said that "everyone" has access, versus 12 percent among laggards.  

About 49 percent of Asia Pacific respondents rate technology as the most important as compared to 38 percent in other regions. Also, 45 percent of companies in Asia Pacific said overly complex tools are the main reason why people resist adopting them as compared to 33 percent in other regions.

 

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