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Windows Phone 8 platform to drive mobile app content: MDeC

AvantiKumar | Jan. 11, 2013
MSC Malaysia ICON and Nokia announce initiative to encourage local mobile app content.

MDeC ICON _Nokia


Photo - (from left) Ng Wan Peng, Chief Operations Officer, Multimedia Development Corporation; and Wan Murdani Wan Mohamad, Director of Digital Enablement Division, Multimedia Development Corporation.


Windows Phone 8 platform is expected to encourage the development of local mobile application content, according to Malaysian government ICT agency MDeC, which has announced a joint initiative with mobile phone maker Nokia.

Multimedia Development Corporation (MDeC) chief operating office Ng Wan Peng said its MSC Malaysia 'ICON' (Integrated Content Development) programme would be the vehicle to help up to 100 ICON developers learn about the Windows Phone 8 platform and build a knowledge base for technical expertise.

In addition to the training, Nokia will offer its Nokia Premium Developer Program (NPDP), a quick start-up programme that provides developers with the right tools and services, as well as introduce new monetisation and analytics capabilities including Nokia Ad Exchange, said Ng.

"We are excited to partner with a brand like Nokia," she said. "Working closely with such key industry partners will equip local mobile app developers with the right technical skills while also giving them market exposure and device integration capabilities throughout the app development lifecycle. The ICON programme also explores new business opportunities for local developers to monetise their mobile apps to the international market via a global medium such as the Windows Phone Marketplace."

"MDeC believes that new mobile platforms such as Windows 8 will push the standards of app development to greater heights and broaden the options for new markets," said Ng. "These could potentially be the new revenue streams and market opportunities for our local developers, which are in line with MSC Malaysia's long-term strategy of honing local talent to create practical and creative solutions that appeal to the global market."

Launched in 2009, ICON was conceived to encourage and facilitate the creation of local mobile apps by developing capacity and building the ecosystem for local developers to enter the global apps market.

 Building an ecosystem

"We are partnering with ICON to build a vibrant ecosystem, which integrates distribution, awareness and monetisation in one place to ensure that Malaysian developers receive the maximum opportunity for their great ideas and hard work while minimising the financial risks involved," said Nokia Pan Asia head of marketing, Gary Chan.

"The promise of Windows 8, Windows RT (for ARM-based tablets) and Windows Phone 8 is a shared core operating system across all platforms," said Chan. "Apps can be developed with shared components that will run on a PC, tablet and smartphone, allowing developers to reach more than 400 million devices in 2013 alone, as estimated by Microsoft. This represents an unprecedented opportunity for Malaysian developers."

MDeC's Ng said that the first run of ICON from 2009 to 2010 allowed 1,100 individuals to be trained in the basic of amplification development, out of which, 221 developers successfully completed the advanced training in iOS and Android platforms. MDeC approved financial grants to 60 projects, which saw 180 jobs created and 96 mobile apps created.

The ICON and Nokia collaboration announcement was held in conjunction with a roadshow to launch the latest Nokia Lumia 620.


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