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Windows 8 app developers hunger for ad revenue

Andy Patrizio | May 6, 2013
All through the month of April, ad-supported Windows 8 apps have gotten next to no ads. That means no revenue for developers. What gives?

Microsoft has long supported its developer community, but even there it can stumble on occasion. Developers of ad-supported apps for Windows 8 have been left high and dry for the month of April with no in-app advertising.

Starting on March 31, ads provided to ad-supported Windows 8 apps have been almost completely absent. The ads come from pubCenter, which provides ads to Windows 8 and Windows Phone 8 applications.

For the most part, Microsoft was the primary buyer of the ads, so developers could at least count on Bing ads to show up. Since March 31, however, even the Bing ads stopped and now ad-driven apps aren't getting a thing. So apps will get millions of impressions (translation: users) that are not being converted into income, and developers are upset, to say the least.

Developers worry, gripe

In two separate community threads (12) on the Bing support boards, developers have repeatedly demanded an answer from Microsoft, with only one mid-level Microsoft staffer catching the spears but having no answers.

"I used to have a good bit of impressions / day then it dropped to barely nothing last week and now we're essentially at zero. I do only free apps so this is killing me! How am I even supposed to cover my Windows Azure costs let alone all the labor invested!" wrote user "silverdollar."

"This is pathetic. I've been defending windows 8 since the day it came out. I would think that microsoft would want to build up the ecosystem by at least PAYING their developers. It looks like I may have backed the wrong horse," wrote user "javalsu."

"I published a new game 4 days ago, and so far it has generated 0.01 EUR, even it already has a lot of downloads. If a new developer is in this situation, i'm pretty sure he'll quit developing for Windows, and turn to another OS," wrote "mezzie."

It only adds to the problems that the Windows Store has had since launch. Microsoft executives promised 100,000 apps within the first 90 days, an ambitious promise thatdidn't come close to being met. More than 120 days later, the Store has 65,000 apps, according to MetroStore Scanner.

Both the Windows and Windows Phone stores also fail to fence off foreign apps, so U.S. customers see all kinds of foreign language apps that they can't even read. Then again, if they segmented the app segments by languages, some of the categories would have next to nothing in them. 

Is anyone home?


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