I think we've learned from the past to really get the feedback from our partners, customers and developers, Umeoka said. The work we did with our OEM partners for cameras, printers, PCs, means Windows 7 now has more than 100,000 devices that are compatible with it. We have provided tools to our customers to make sure their legacy applications could work on Windows 7.
The New Efficiency' acknowledges that companies can only cut costs to a certain level, Umeoka said. They need to innovate their way out of the economic crisis and basically with the products we have, you can drive further productivity.
A huge opportunity
Umeoka said close to 20 million PCs are shipped to the Asia Pacific each year and the market was a huge opportunity with some 83 million computers and 1.3 million installed servers.
He said analysts had calculated that up to 60 per cent of Asia Pacific customers were likely to convert to Windows 7 in the next 12 18 months which is a very good outlook.
Andrew Pickup, Microsoft Asia Pacific's chief marketing officer, said he could understand why enterprises might be tempted to wait for more market feedback before taking the Windows 7 shift, but said this might be a mistake.
It's tempting to wait and see but at the end of the day, the older the operating system, the older the infrastructure, the more it's going to generate costs, Pickup said. The more upgrading is delayed, the more the old systems are consuming costs right now in terms of power, in terms of applications and the whole management of the infrastructure.
What we have found from our early adopter customers is that the return on investment for Windows 7 will save a typical enterprises somewhere between US$60 and US$150 per desktop.
Pickup said major global enterprises who have already tried Windows 7 included the Ford Motor Company, Starwood Hotels, Samsung (South Korea), Continental Airlines and Intel.
Intel trialed Windows 7 with 500 users and 97 per cent of them said they would recommend it to their colleagues, which is not bad end-user acceptance, he said.
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