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Why Snapchat's Memories broadens snap appeal

Matt Kapko | July 11, 2016
A new feature from Snapchat, called Memories, should broaden its appeal by making it easier for you to preserve and curate the content you share, but the company's go-to disappearing 'snaps' live on.

Snapchat Memories may also help attract older users who are accustomed to curating their social identities, but Kleinberg doesn't think that's a motivating factor for the change. "I don't think it's about making the app easier for old people to use," he says. "I think they intentionally don't make it easy for old people to use. The [user interface] is non-intuitive by design, because it makes the platform parent-proof."

Parents may actually use Snapchat more today than ever before, but their kids don't necessarily approve. Nearly a third (30 percent) of Snapchat users between the ages of 13 and 24 said their favorite thing about the service is that their parents don't use it, according to a recent survey commissioned by entertainment publication Variety and conducted by Defy Media.

 

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