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Why Slack should worry about Facebook, Microsoft and Google

Matt Kapko | Nov. 10, 2016
The market for enterprise messaging and collaboration apps is bigger and more crowded than ever before. Experts tell why the market is bustling now, where it’s heading and why Slack now faces stiff competition.

Google could still revamp Hangouts or extend Google Spaces to provide an experience that’s similar to the newest options in the enterprise collaboration app space, according to Preset. “There is more than one way to successfully accomplish work. Google doesn’t have to make a Slack clone,” he says. “What they have to do is ensure that the same kinds of outcomes achievable in Slack or Microsoft Teams or Workplace by Facebook are possible for those who have chosen the Google way.”


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