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Why presidential hopefuls are posting like mad to Snapchat

Ezra Kaplan | July 10, 2015
Presidential candidates took to Snapchat, the popular photo and video-sharing app, as they celebrated the nation's birthday. Out of the 14 GOP candidates, seven are already actively using Snapchat to boost their campaigns.

So far a total of seven candidates are on Snapchat, listed here with their usernames:

  • Chris Christie -- Christie.2016
  • Carly Fiorina -- CarlyFiorina16
  • Lindsey Graham -- LindseyGrahamSC
  • Martin O'Malley -- GovernorOMalley
  • Rand Paul -- SenatorRandPaul
  • Rick Perry -- GovernorPerry
  • Marco Rubio -- MarcoRubio16

Clinton doesn't have an active account right now, but Business Insider found that many of the names she would potentially employ had been reserved. The website deduced that "either someone's planning a fake account, or the Clinton campaign is stockpiling the names themselves."

Since Christie's campaign announcement last Tuesday, his Snapchat story has remained busy. Each day those managing his account--it can't be Christie himself since so many of the snaps are of the governor and are not selfies--have posted over 100 seconds of content to the app.

For proof of Snapchat's power, look no further than Sen. Lindsey Graham, who apparently eschews other forms of digital communication. The Republican senator told Chuck Todd at NBC, "I don't email. No, you can have every email I've ever sent. I've never sent one." During the 20 years Graham has spent on the Hill, he has somehow avoided email entirely. Yet he has a Snapchat account.


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