A lot of what needs to be handled in a MAM strategy can be addressed with just an email application. For example, Microsoft's Office 365 with email covers a large part of what most users need day to day: it offers a browser, an email client and Microsoft Office apps.
The applications are hosted in the cloud; any data generated by the platform is containerized and can be controlled by the enterprise.
While there may be some holes in Microsoft's approach, Silva said, such as giving up some device management options like pushing out a Wi-Fi configuration, many companies are finding there's another way to skin the device management cat, "where I don't have to lock down Joe or Sally's device and get a million calls about how they lost their PIN."
As organizations roll out Windows 10, they're exploring ways to manage all their devices, both desktop and mobile, under one platform. That's given rise to a unified end-point management (UEM) products.
While still nascent, UEM vendors include Microsoft, VMWare (AirWatch), MobileIron, Citrix, JAMF and Blackberry.
"[That's] pretty much all the regular suspects in EMM and MDM, and even some of the traditional PC management vendors, like Avanti," said Phil Hochmuth, IDC's program director for Enterprise Mobility.
Additionally, JAMF offers a UEM platform for Mac and iOS devices.
Organizations attempting to roll out a UEM strategy, should consider small pilots first, Hochmuth said. For example, if a company is rolling out Windows 10 to some groups, it's good to think about a unified management strategy to test the waters and see if it works.
"Some organizations run into problems because of the way Windows 10 is managed with EMM, and it pushes a lot of updates to devices differently than in the past, where LAN-connected PC could have images pushed to them," Hochmuth said, noting that bandwidth needs for updates could be an issue. "But I've heard of some sizeable pilots with 5,000 seats."
A good UEM strategy can consolidate IT roles and policies so that there's one management strategy for all electronic devices.
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