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Why Microsoft's pushing Office subscriptions

Gregg Keizer | March 1, 2013
The launch of new and revised Office 365 software-by-subscription plans for businesses shows that Microsoft realizes its current licensing revenue is threatened by cost-cutting customers, an analyst said yesterday.

"What I've been telling clients with Office 2010 is to just coast," said DeGroot. "You own the license. Enjoy it. In five years, when you're ready to upgrade, then buy the subscription. That's a good strategy as long as you don't keep paying Software Assurance."


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