Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Why Microsoft's Office for iPad strategy still doesn't make sense

Tony Bradley | Oct. 10, 2013
The iPad version of Microsoft Office should come before the Windows 8 "Modern" version of Microsoft Office because the iPad version of Office has significantly better odds of expanding Microsoft's influence and driving increased revenue.

It really depends on what the goal is—what is the motivation driving the strategy? And at the heart of that question is the struggle Microsoft has faced in recent years to segregate its products and services, and to not drag one—like Microsoft Office—down by anchoring it to another—like Windows.

The iPad version of Microsoft Office should come before the Windows 8 "Modern" version of Microsoft Office because the iPad version of Office has significantly better odds of expanding Microsoft's influence and driving increased revenue.

 

Previous Page  1  2 

Sign up for CIO Asia eNewsletters.