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Why integrated social suites are failing marketers

Tom Kaneshige | July 3, 2015
A convincing argument for an integrated marketing suite has yet to be made, yet most marketers think a social suite is the way to go -- but they couldn’t be more wrong.

Nevertheless, most marketers still think a suite is the way to go.

"More than two-thirds of avid social marketers believe it's more effective for them to buy all their social tools from a single vendor than to buy social point solutions from several different vendors -- but they couldn't be more wrong," Elliot says.

 

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