And this is the real danger from Google Web Designer. If clients start thinking that they can create their ads themselves rather than hiring you to do it, you could lose out. As we've seen over the past few year, template-driven site design tools offered by hosting companies like 1&1 have proven popular with lower-budget clients who previously would have provided day-to-day work for many smaller web design firms. And designing an ad appears to clients be a lot simpler than creating a full site.
So what could small shops do if this came to be? The answer's simple - do it better. Show clients the real value of your skills - that what you design is more effective than if they throw it into Google Web Designer themselves. Better design leads to more clicks, more contact, more requests for more information - and more sales. It's a trickier thing to prove with branding and awareness campaigns that direct ones, but so it ever was.
As for my speculation on what Google Web Designer will be, I'm hoping Google prove me wrong. The more serious competitors to Adobe's tools we have, the more everyone - Adobe-included - has to innovate to stand out. And no-one wants to see the web swamped with (even more) poorly created ads built by non-designers.
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