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Why Google still isn't giving up on Google+

Matt Kapko | Jan. 25, 2017
Google+ may be on the decline, but Google isn’t ready to call it quits on the social network just yet.

While Google+ never materialized into the all-encompassing social medium and connective tissue that Google envisioned for the project in 2011, some of the guts of Google+ could eventually benefit the enterprise.

Google is likely frustrated with the performance of Google+, but it has resisted any calls to shut down the service. Following multiple fits and starts, Moorhead thinks Google might be waiting for an opportunity to transition the app, or its framework, into a more promising arena.

“Right now Google+ provides little strategic value to Google and it’s all about a potential enterprise future,” he says. “Just look at the headway Slack is making and the moves Microsoft is making with Teams. These tools are chat services on steroids and if Google wants to create something like it, it needs a high performance architecture like Google+ to pull it off.”


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