That rising influence has come naturally. Companies understand that to differentiate, they need more and better Web and mobile apps to interact with customers and partners -- as well as constantly evolving core applications that mirror whatever processes make that company unique, from pharmaceutical research to advanced delivery logistics.
This sharply rising demand for code, which includes a commitment to continuous improvement, simply can't be met if developers build from scratch. Public APIs like those Twilio offers, along with open source projects and the cloud platforms on which to build applications, all come into play.
Who should choose which of those resources to use? The developers who actually work with them on the ground, not a CIO several times removed from the issue at hand.
As Lawson says, the barriers to adoption have dropped so low, there's little downside risk in trying, say, one cloud service versus another. But downstream, those try-before-you-commit decisions will have a major effect on how enterprise customers spend their technology budget.
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