Open and syndicated data
Tremendous added value can be gained from using data obtained from third parties: open data -- most often provided by a government body or other public institution, and data about just anything (individual/company demographics or habits, financial records, geographical information, etc.) that can be procured from a variety of commercial sources.
No more tradeoff
Getting and storing more data is now affordable, and can easily be automated with modern integration tools and/or REST APIs. If you suspect added input can be useful to the business intelligence processes, now is the time to go for it!
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