"When we talk about big data we shouldn't be just cocooning ourselves within the IT sphere," he said.
"The successful organisations and entities in the 'big data race', if you will, in 2013 will be the ones that can stand and have the permission to stand before the CEO, before the CFO, before the CMO, and, more importantly, before the board of directors. What we are talking about here concepts and notions that are far bigger than simply IT.
"For me, big data is about solving complex business challenges, it's about connecting dots that you never thought to connect and it's about out manoeuvring and side stepping your competition through innovative thinking."
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