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When sales and marketing drives the Internet of customers

Simon Tate, Area Vice President for Commercial Sales – Asia, Salesforce | Oct. 23, 2015
What will the role of sales be in a world where the Internet of Customers is the reality, and how can brands remain competitive in an increasingly crowded retail landscape?

Enabling sales and marketing teams with technology
While technology has resulted in greater competition across most industries, it is also the enabler for companies seeking to differentiate themselves based on customer experience. By leveraging the capabilities that mobile, predictive analytics and the Internet of Customers can bring, companies can equip salespeople with the right information at the right time, enabling them to deliver a seamless yet holistic one-to-one experience to every customer.

 

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