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WhatsApp turns its attention to business

Matthew Finnegan | Sept. 7, 2017
With WhatsApp Business, the company could be eyeing future collaboration efforts.

Even so, there are early signs of functionality that would support business uses. Last year, WhatsApp added document sharing capabilities, for example, allowing users to send and receive files such as PDFs via its app, and it developed desktop clients for Windows and Mac OS.

Facebook also began a more concerted push into business use, with its Workplace social network platform launch at the end of 2016. 

Facebook acquired WhatsApp in 2014 for approximately $22 billion, and has been attempting to find ways to generate revenue streams from the popular messaging app.

 

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