Scale. True solutions will need to span hospital departments and lines of business, says Dr. Scott Howell, senior vice president of clinical affairs for Cardinal Health Specialty Solutions. They'll also need to be integrated, which will mean cooperating with pharmacies, acute care facilities, nursing homes and other affiliates and business partners.
Startups. Large tech firms such as Google are hiring chief innovation officers. To Greeley, this signals two things: That they recognize that data drives healthcare and that they represent potential co-investors for early-stage investment.
As Wrubel says, a quick glance at the event's exhibitor list - and, for that matter, most healthcare IT events - shows a handful of established vendors and then "a bunch of 25-year-olds. It tells you there are a lot of folks who understand that this industry is ripe for change and want a piece of it."
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