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What Snap can learn from Twitter ahead of its IPO

Matt Kapko | Nov. 15, 2016
Snap and its Snapchat app are the talk of the tech town today, but the company has not yet proven its worth to Wall Street. If Snap doesn't want to become the next Twitter after its upcoming IPO, it will have to avoid Twitter's mistakes.

If Snap hopes to avoid some of the mistakes Twitter made after it went public it needs a strong, stable and experienced leadership team that investors can rally behind, according to Blau. Executive turnover has been a near constant at Twitter. Just last week COO Adam Bain, Twitter's longest-serving and best-regarded executive, stepped down after six years with the company. Potential investors will heavily vet Snap's executive team, including founder and CEO Evan Spiegel, during the IPO process, according to Blau. 

Today momentum and popular culture fuel Snap's ascendancy. If its leaders can execute, Snap's IPO could prove to be only the start of a long successful run. If it follows in Twitter fraught path, the IPO could be the beginning of the end.


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