Forrester expects some enterprises to push further, shifting from being cloud adopters to becoming cloud companies themselves.
“Following early examples like GE or Bosch, these companies will become stewards of their own client and product ecosystems.
“Cloud expansion will exacerbate the cloud management challenge, pushing CIOs to also aggressively tap new and maturing enterprise-grade security, networking, and container solutions,” it stated.
As a result of the technology spurt, Anderson suggested that businesses look at their structure, talent, culture, processes, technology, and business metrics to understand how deep the changes need to be to compete and win in the age of the customer.
"Empowered customers are forcing the hand of virtually every industry, and business leaders must respond to these changes head-on. Especially in Asia-Pacific where many markets no longer have the easy growth of years past, inaction presents immediate revenue risk – or much worse – a threat to a company’s existence," he added.
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