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What are social networks saying about the 2013 Singapore F1 GP?

Nurdianah Md Nur | Sept. 19, 2013
SAP reveals that most people have a positive impression about the event, and that the most popular drivers on social media are Red Bull’s Sebastian Vettel and Ferrari’s Fernando Alonso.

With the Formula 1 Grand Prix happening in Singapore this weekend, SAP has examined the social media sentiments around the event and created an infographic on it.

The analysis found that the Singapore F1 was among the top 100 topics mentioned on social media platforms, and 91 percent of the people thought positively about the event.

Top 100 topics on social media
Most of the topics that were being mentioned on social media platforms revolved around the Singapore F1 GP.
[Credit to SAP. Click image to enlarge]

The driver with the most number of mentions was Sebastian Vettel of the Red Bull team with 814 mentions, followed closely by Fernando Alonso (808) from the Ferrari team. This is not surprising as the two drivers are the leading contenders for this year's Championship.

Top 10 drivers in terms of social mentions
Top 10 drivers mentioned on social media channels.
[Credit to SAP. Click image to enlarge]

In terms of teams, Ferrari (745) had the most number of mentions. This might have been fuelled by the most recent news that the Italian team will be replacing its driver Felipe Massa with Kimi Raikkonen, a current driver for Lotus, for the F1 2014 season.

Team in terms of social mentions
[Credit to SAP. Click image to enlarge]

The analysis was developed using SAP Social Media Analytics by NetBase and is based on the data generated from 1 June to 17 September 2013.


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