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“Wearables is the next evolution of the Internet of Customers”: Salesforce’s Area VP

Zafirah Salim | July 29, 2014 announces Salesforce Wear, a developer platform for wearable devices such as Google Glass and Samsung Gear.

We believe the enterprise market needs to recognise the value of developing for these wearable platforms in order to meet the future head on. Those that don't, will find themselves falling behind in the APAC market.

In light of the massive growth potential in Asia, Salesforce definitely sees this market as a key focus area.

Salesforce has already launched Salesforce Wear and the Developer Pack. What are the company's future plans with regard to this wearable initiative?

While the development of the wearable market is still in its early stages, what we strive to do is to accelerate technology adoption. When placed against smartphones, wearables are growing five times faster year on year, and this signals significant impending change.

With the Salesforce Wear Developer Pack, we would like to help our customers to be better prepared and stay ahead of the curve.


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