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“Wearables is the next evolution of the Internet of Customers”: Salesforce’s Area VP

Zafirah Salim | July 29, 2014 announces Salesforce Wear, a developer platform for wearable devices such as Google Glass and Samsung Gear.

Simon Davies, Area Vice President, Asia Pacific

Last year, Walt Disney World Resort announced the launch of a two-year pilot programme to integrate MagicBands in its daily operations. The smart wristband is essentially an all-in-one device that allows visitors to make purchases and reservations. It also helps to keep track of park passes, as well as double up as visitors' hotel room key.

This is a perfect example of how wearable technology can improve customer experience and business efficiency.

California-based CRM and cloud giant,, too has jumped on the wearables bandwagon with the recent launch of its new Salesforce Wear. Dubbed as the "industry's first initiative for wearable computing in the enterprise," the Salesforce Wear is a developer pack targeted at app developers to create enterprise apps for all major wearable devices in the market, allowing developers to build on existing mobile apps on its Salesforce1 platform.

As part of the kit, the company has created six end-to-end applications for six wearable devices, including the Pebble Smartwatch, Samsung Gear, Google Glass, Android Wear, Thalmic Lab's MYO armband, and Bionym's biometric authentication band.

In this email interview, Simon Davies, Area Vice President of APAC, explains why the company decided to make its foray into the wearables industry. Davies also provides some advice to like-minded businesses that are keen on venturing into the wearables space, and discusses the growth potential of the wearable tech in the Asia Pacific market.

Salesforce has recently jumped onto the wearables bandwagon, and the recent launch of Salesforce Wear has been deemed as the "industry's first initiative for wearable computing in the enterprise". What triggered Salesforce to join the wearables trend?

While wearable technology is growing in popularity in the consumer market, believes that there are massive, unrealised opportunities in applying wearables to the enterprise. New social, mobile and connected cloud technology is changing the way companies are able to interact with their customers, and wearables is the next evolution of the Internet of Customers.

With 4.5 billion social users on Facebook, Twitter, YouTube and a host of other networks, companies can reach out to customers and have conversations at a massive scale. Not only do users use social media as a means to finding solutions, they also look at social media as a way to learn more about new products.

Social is driving connections and how we are connecting is changing. The rise of mobile is transforming how customers are engaging with brands. According to a 2013 Nielsen Smartphone Insights report, Asia Pacific smartphone penetration is highest in Hong Kong and Singapore at 87 percent, followed by Malaysia (80 percent), Australia (75 percent) and China (71 percent). Smartphones have become the dashboard to our lives, helping us connect to products, people, information and much more.


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