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We have the potential to revolutionize the way healthcare is perceived: Shashank ND, Practo

Sejuti Das | June 29, 2016
Shashank ND, Founder & CEO, Practo, envisions a world where technology will help consumers find the best doctors with a few clicks.

Being a relatively young business, what are the key operational challenges you faced or are still facing? And what are your strategies to deal with them?

With the aim to redefine the industry, the challenges are many but that helps us in getting better. When we started building Practo Ray, the biggest challenge was how to build a hyper-responsive product in a market where internet penetration was low. We count our performance in milliseconds to see how responsive and fast our product is and how quickly it can provide the relevant information to the user.

While building, the biggest challenge was how to ensure 100 percent reliable and accurate information about doctors and clinics. Keeping that in mind, we decided to build our own healthcare map of the world.

The other challenge was to build the right infrastructure to scale our product. We're growing at an extremely fast pace. So obviously, the infrastructure and servers have to be updated with highest levels of security and encryption. Hence, we keep a dedicated team that ensures our service is always available and is hyper responsive.

Who are your traditional competitors and what keeps you ahead of the game? How different is Practo's model from others in the same segment?

We're the leaders in the digital healthcare segment and have 90 percent market share with regards to our SaaS based product Practo Ray.

Today, we're in a unique position of having a globally respected strong B2B software product that is tightly integrated with its much loved consumer offering, creating the world's first and only healthcare hyper loop that is connecting the entire healthcare ecosystem.

By constantly pushing the envelope to innovate and create products and services that are world class, we think we have the potential to revolutionize the way healthcare is perceived. 

How do you deal with tier-2 and tier-3 cities of India?

We're already in process of expanding ourselves to tier-2 cities and we've observed that almost 20-25 percent of traffic comes from these regions. This positive response proves that people need and want access to quality healthcare services. We'll continue to expand to more tier-2 and tier-3 cities and we plan to serve over 100 cities and towns in India in the next 12 months.

Our approach in these cities remains the same as tier-1 cities-we've an on ground team that goes road by road, street by street to collect data about the doctors and after a rigorous verification process we list the doctors on our platform, for free. We believe every person in the world should have access to better healthcare. 

How can technology drive change India's healthcare systems? And how successful are the implementations of technology in healthcare systems?


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