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VMWorld 2014: Winners and Losers

Brandon Butler | Sept. 3, 2014
VMWorld 2014 was a whirlwind. The conference last week attracted 22,000 attendees, more than 250 exhibitors and spread across all three buildings of the Moscone Center in downtown San Francisco over a five-day period.

vCloud Air
One of VMware's latest products is vCloud Air, which is the company's public cloud IaaS that was formerly named vCloud Hybrid Service (vCHS). Company officials, including CEO Pat Gelsinger and Executive Vice President of Hybrid Cloud Bill Fathers, spent a lot of time at VMworld talking about vCloud Air and how it fits in with the company's broader hybrid cloud strategy.

VMware even announced plans to launch database, object storage, mobile services and continuous integration options on vCloud Air. But the company didn't say when those advancements would happen, nor did it say how much they would cost. VMware made a big deal about cloud at VMworld but the company was extremely light on details of how those plans will be rolled out. Until there are further details and these products are in the market, they're still a wait and see from VMware.

Gartner analyst Mark Lockwood - who says in his Twitter bio that his views do not reflect Gartner - summed it up well with this point:

Exhibitor overload
Jesse Proudman, founder and CEO of BlueBox, summed up the sentiment about the show floor in the above tweet. The expo floor of VMworld was crazy. There were hundreds of exhibitors each trying to give their pitch of why their product or service is the best.

It was overwhelming walking on to the show floor with a sea of bright colors, loud noises and a barrage of people. With each exhibitor trying to stand out, it made it so that not one did. There were Teslas being given away, iPad raffles and even one vendor - Veeam - giving away $2,000 cash. Vendors were literally paying people to just pay attention. And none of those gimmicks had anything to do with the products or services being offered.

It's great that VMware has such a strong community of vendors willing to display at VMworld, but it is overwhelming to deal with it all.


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