Virgin America’s new app was co-designed from scratch by the Virgin America team and Work & Co., the digital design firm that also had a hand in creating the company’s website. In 2015, VirginAmerica.com was awarded “Best Visual Design Site” and “Best Responsive Design Site” in the Webby Awards. The Virgin America app takes some design cues from the website, including the cheeky avatars and the bold fonts. You can sign up to try the new Virgin America app in beta by heading here.
Why this matters: Airline apps have mostly aimed at being super-functional, but Virgin America is taking a different approach. By integrating Spotify, the Virgin America app follows the rest of the mobile world in merging services. Maybe when the app gets its official release later this summer, it will incorporate other popular apps. Can you imagine being able to Tinder swipe but only from a group of people also flying Virgin? Or only passengers on your flight? Or only the ones flying first class? It’s a logical next step after Virgin America introduced being able to chat and buy drinks for fellow passengers from your seat.
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