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Video conferencing is gaining popularity: Polycom

Nurdianah Md Nur | Nov. 21, 2013
Benefits include the ability to communicate between colleagues in different countries, greater clarity of topics discussed and more efficient meetings.

As more organisations in Asia embrace mobility, video conferencing is increasingly being used to improve team collaboration and productivity, according to Polycom's report.

The report, titled "Global View: Business Video Conferencing Usage and Trends",  took into account opinions of more than 1,200 business decision makers in 12 countries from the Asia Pacific (APAC), the Americas, and Europe, the Middle East and Africa (EMEA) regions.

The report revealed that over two thirds of respondents in India and Singapore were using video conferencing at least once a week. The growing popularity of video conferencing is driven by "millennials entering the workforce, and today's availability of 4G networks" that ensures high video quality, said Michael Alp, president of Polycom Asia Pacific.

Three major advantages of video conferencing, as cited by respondents, include better collaboration between globally dispersed colleagues (54 percent), greater clarity of topics being discussed (45 percent), and more efficient meetings (44 percent).  

Different uses of video conferencing
Even though the primary function of video conferencing is to connect people, the use of it varies from one country or region to another.

In APAC, video conferencing is mostly used to communicate between colleagues in different countries (65 percent). Another common use of video conferencing for organisations in India is to close the deal for new business (60 percent).

Video conferencing can be used for recruitment too. However, organisations in the U.S. (32 percent) are more fond of using it as compared to businesses in the APAC region (28 percent).

Dos and don'ts of video conferences
The report also provided insights into which behaviours constitute an ideal video meeting and which are distracting for business decision makers.

Ideally, video users should speak clearly (69 percent) and make eye contact with the participants (58 percent) during a video conference. They should also avoid looking distracted or multi-tasking during the meeting (51 percent).

The location where the video call is being made is important too. Video users should avoid joining meetings from inappropriate locations such as planes and shopping malls, as well as ensure that the background noise and music are kept to the minimal.

Credit to Polycom. Click to enlarge.


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