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Video-as-a-service is our recommendation - Polycom

Sathya Mithra Ashok | Nov. 15, 2013
Polycom is working on a separate category for developer partners, though no timeline can be confirmed, according to ANZ MD of Polycom.

The room requirement is where immersive rooms come in, and that is really based on customer requirements. Back in 2011 there were predictions that room environments will decrease as mobility increases. Interestingly, we are not seeing that. Lot of rooms are being refreshed and new immersive rooms are being taken up, due to the drive for video. People want to be in a room if they can be. In the room you get a richer experience, bigger screens and better acoustics, so room refreshes have been very strong.

Q: What are your current verticals of focus in the country?
GD: We have got two verticals and then there are horizontal needs. There has always been healthcare and education. Distance learning continues to be a requirement in different learning facilities and it is only growing. Healthcare has similar attributes associated with it. These are industries well-adopted for us.

The Canterburgy DHB is a great example of how technology is being used in healthcare. Telhealth can bring healthcare services into remote locations and bring expertise to locations as citizens demand more healthcare services. The only challenge to that is cost and this is one mechanism that an bring a broader set of services and control the cost model.

A lot of cameras, and healthcare equipment, like thermometers are becoming USB-based. You can plug them into a camera system and a remote doctor can see information coming out of a patient. There is a lot going on within the DHBs in NZ.

Other area is very much shared services and connecting DHBs together. This brings up the areas of sharing patient records and privacy aspects. These are things we are going to be forced to resolve, things that we are going to find solutions to.

Northern Australia's health boards work with e-health records and realise that it is the best way to keep records and it is becoming widely adopted. So it proves that the challenges of the model can be overcome. There is also the Ministry of Education in NZ, where are connecting schools on a shared services model. They are broadly deploying technology into school rooms and facilities and then you are seeing schools connect together jointly running classes, even across countries.

Video-as-a-service is the way we would recommend organisations to go. Buying your own infrastructure is what we did historically, due to various factors, but they are being overcome now.

Other horizontal models in NZ include the SMB market. Around 99 per cent of businesses have less than 20 people. This way NZ is suited to a shared service or cloud model. Large enterprises , the likes of Fonterra, in NZ will buy because they have resources to do it. But for a geographically spread organisation, they can get started with a simple plan that is hosted and then you can deliver that out. When you get to a stage where it gets mission critical and you need scale, then you just buy more capacity. You can get more video ports on-demand, you pay for it as you go, and that's the commercial model we are moving to.


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