Enterprise success will be measured by how well organisations are able to use technology to meet their user expectations and harness individual innovation, said David Small, Verizon Enterprise Solutions' chief platform officer.
Following are the key trends that Verizon believes will drive change for organisations in Singapore in 2014.
1 Personalised customer's experience will be a brand differentiator
Verizon predicts that the ability to tailor a customer's experience to meet his/her individual needs will increasingly be a brand differentiator. Organisations will thus need to leverage more on the insights provided by big data analytics, based on data from its customer touch points, to engage directly with individual customers. With IDA's (Infocomm Development Authority of Singapore) Intelligent Nation 2015 (iN2015) Master Plan nearing completion, local companies will find it easier to adopt big data as the necessary technology infrastructure and systems are all in place.
2 The rise of M2M- as-a- Service
Much has been talked about machine-to-machine (M2M) but it is still at the nascent stage of adoption in Singapore. According to a Forrester survey conducted in mid-2013, only five percent of the local organisations have indicated plans for M2M adoption. Most organisations claimed that security concerns (50 percent), technological maturity (43 percent) and integration challenges (43 percent) were the main barriers to adoption.
Organisations can overcome these barriers by leveraging third-party expertise. For instance, the IDA is exploring how M2M can enable innovations in areas such as health, education, transportation and energy management.
To further help accelerate the adoption rate of M2M, the Singapore government is improving the infrastructure for M2M adoption by deploying the next-generation nationwide broadband network (NGNBN) and increasing the implementation of 4G mobile networks.
3 The face of cybersecurity management will change due to shortage of security expertise
With the increased adoption of mobility, big data and cloud, organisations in Singapore will find it increasingly difficult to craft effective cybersecurity programmes or handle cybersecurity threats on their own. Organisations will thus need to develop and execute hybrid cybersecurity management models that combine an agile staff comprising of in-house security-minded business experts with trusted managed security services across a broad range of capabilities. These capabilities include identity management, security analytics, cyberintelligence, governance, risk and compliance.
4 IT decentralise
IT projects may no longer be solely led by CIOs as business leaders (eg. CFO, CMO, COO) are seeing the benefits of certain technologies to the enterprise. According to a study released by Robert Half in November this year, half of the organisations in Singapore revealed that their CFO had more say than the CIO in technology projects and purchases.
The same study also indicated that nearly 83 percent of the respondents cited an increase in collaboration between IT and the finance teams during the last three years. Verizon expects IT to be increasingly integrated into financial performance planning, and the lines between the IT and finance to continue to blur as technology becomes valued as an enabler.
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