The VMware, Cisco and EMC coalition, VCE, is aiming at the mid-market with new product offerings and software management.
The new Vblock System100 and 200 will take the vendor into new areas of the market it previously hasn't touched. The 100 is specifically aimed at branch offices and the 200 at the mid-market/mid-size datacentre.
"Previously we've been addressing the enterprise end of the market, the 200 allows us to bring the same level of benefits to the mid-market as well," VCE APJ Vice President, Paul Harapin, said.
VCE is also making its foray into the integrated workload systems market, where it plans to work with ISVs to build specialised systems just for their application.
First off the rank is SAP HANA. The Vblock Specialised System comes with SAP HANA certification. Harapin said it was the only certified platform on the market at the moment and will be available in about April.
"It comes fully built, including the SAP HANA software and it's tested, configured and delivered on-site and supported by VCE," he said. "A customer looking to move into HANA, can simply buy a system that works for their requirements, drop it in and it's up and running."
The new Vision Intelligence Operations software, enables converged infrastructure management and informs customer management frameworks about Vblock Systems.
"It provides physical as well as virtual management," he said. "We're able to simplify the customer's operation of the datacentre.
"Over time, we'll able to intelligently control the Vblock as well."
The software has native integration with VMware's virtualisation and Cloud management portfolio and supports open API-enabled integration into other industry management toolsets.
Enhancements have also been made to its Vblock System 300 and 700 architectures, offering twice the capacity and performance capability incorporating the latest Cisco, EMC and VMware technologies, creating greater configuration flexibility in optimising compute, networking, and storage resources.
All the latest product releases will be available to VCE channel partners. The new 100 and 200 platforms will be released in the second quarter (July).
According to figures from analyst firm, Gartner, VCE maintains a 57 per cent share of the $US388 million integrated infrastructure market in the second quarter 2012.
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