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Use low-code platforms to develop the apps customers want

Paul Rubens | Nov. 11, 2014
Low-code, rapid development platforms provide a way to incorporate user feedback into apps during development. This improves the turnaround time for consumer-facing applications while ensuring that projects don't turn into white elephants.

"When we come back with a new version of an application, it can be a jaw-dropping moment," Wilmott says. "Users have told us that it's exciting to get what they want from an application quickly, instead of having to wait three months and then be given something they didn't want."


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