The move to subscriptions is not a surprise. Last year, Quicken CEO Eric Dunn said that the company -- which had just split from its parent firm, Intuit -- was investigating a subscription model for the software. "We're open to that. It could make sense," Dunn said in April 2016.
Quicken declined to comment when asked whether it planned to expand the subscription model to U.S. customers, and if so, whether that would be their only option. "While we're not sharing any information on changes to our U.S. offerings at this time, we remain completely focused on delivering the best product possible to all Quicken customers," a spokeswoman said in an email.
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