Before embarking on a UCC project, companies need to ask themselves: -
- What are our business goals?
- What communication problems are we trying to solve?
- How can we get employees to embrace UCC?
- What do we need to do to make it easy for staff to use collaboration tools?
Secondly, they need to explain why the company is making the change, the expectations and the benefits of using UCC. UCC is not a one-size fits all. UCC needs to be seen not as an IT tool, but a productivity enhancement means for employees and an example of how technology can support work processes.
To overcome resistance, more needs to be done by management to change user communication preferences. This can come in the form of better education and incentives for employees. Rolling out UCC across an organisation is not enough. They need to back up their UCC investment with adequate training.
Finally, it is also critical that companies take a top-down approach and business function managers play more active roles in encouraging adoption. The ease of use and user friendliness are still not there.
For UCC to gain meaningful traction across the enterprise, the user experience, at the end of the day, must be seamless and consistent.
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