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UC and collaboration adoption in Singapore stymied by low awareness and fears over cost

Eugene Goh, Head, Collaboration Solutions, Asia, Logicalis | Oct. 13, 2016
There is a lack of UCC awareness amongst businesses in Singapore.

This vendor-written piece has been edited by Executive Networks Media to eliminate product promotion, but readers should note it will likely favour the submitter's approach.

Although Unified Communications and Collaboration (UCC) is growing worldwide, and despite the push by the tech industry and investments by companies on new technologies, adoption is still relatively low amongst businesses in Singapore.

For a number of years, UCC has promised to deliver a vision of a single enterprise-wide system handling all communications and a consistent user experience across all platforms, operating systems and devices.

You would think Singapore would have been an excellent location for collaboration to take off, with the country's 100 percent broadband penetration, fast Internet speeds and widespread adoption of mobile.

Unfortunately, this has not been the case. There is a lack of UCC awareness amongst businesses here. Investment is still cautious. Many are yet to be convinced of the benefits and this is not helped by the lack of use cases to show why UCC can be advantageous.

Many users are also confused by the numerous platforms, devices and enterprise apps that are available today. Some cloud-connected software tools, for example, have components that do not work when used on different platforms, making them difficult to use. Users also do not like to have UC apps constantly switched on.

Why UCC is not taking off here

In a report last year, headset maker Jabra found that UCC adoption in the region has been slow, only reaching a mere 10 per cent amongst businesses.

This is hardly a surprise, having spoken to many users and customers. The largest concern has been the disconnect between companies and their staff.  Management has often failed to communicate objectives on why it wants its staff to move to UCC - employees are unclear of benefits, skeptical or lack motivation. They see UCC as a high-level strategy and are unable to translate the benefits to their daily productivity and efficiency.

Many in the workforce are resistant to giving up existing tools and ways of working. New empowering technologies, unfortunately, go unused, as they prefer to use their own personal devices for company business instead of UCC tools.

Video, a key collaboration tool, is also not taking off. Today, video is primarily used by staff in large corporations. Although users here want to be connected, they prefer that it be done in a non-intrusive way. For many, web and audio conferencing work well enough to meet their needs. Most also prefer not to switch on the video capability when participating in late-night conference meetings from home.

Unlike companies in West, many businesses here struggle to build a convincing case to justify why UCC can bring about more user benefits than the current enterprise communication services which they are already using.


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